2009 14 Nov

Purchasing Tickets Into Space In A Discounter. Is It A Deliberate PR Decision Or A Failure?

Thousands of people are engaged in Space exploration nowadays. Millions of euro are spent in this industry on space exploration. Lots of people dream to get into space and implement their childhood dreams.

Today in Austria tickets/seats for orbital trips can be required in an simple store just for 210 thousand euro. Despite the paradoxically of the situation the experts are assure that the offer is quite real. It is possible to state that it is a successful publicity stunt. Even some years ago it was dreamlike and fabulous. Nevertheless, today it may happen. Those people who are ready to spend nearly 200 000 euro can already book the tickets not very far from their home.

“Milk, bread, butter and a ticket into space, please!” In theory it’s possible to hear this phrase in any Austrian Penny supermarket. The discounter offers its customers to buy tickets for XP Spaceplane provided by Rocketplane Global. Regular flights will be launched by the end of 2011. The launching pad is the cosmodrome in Oklahoma. The tourist will stay in zero gravity condition for about 10 minutes. Although the offer is not new but it is rather tempting. General Representatives of Space Adventures consider that such a short space exploration will become a very amazing entertainment. The cost of the trip is just 200 thousand euro. It is not 30 million dollars as for the flight on the international space station. Thus, most probably that the worldwide client base will be rather huge.

However not many people will buy tickets for the Spaceplane in the supermarket because of a discord between the product and the sale place. People, who can really afford to pay for such a flight, don’t visit supermarkets very often. At the same time everyone should acknowledge that it was a mutually beneficial decision for the retailer and for the space tour agency to announce about the project this way. Gossip have reached even Russia and that is the best demonstration that the project is already popular. It is a wonderful news occasion to write about the supermarket to mass-media, thus, it is a wise PR decision which has drawn attention to the project.
Today the ticket cost for Rocketplane Global is 210 thousand euro; the figure is comparable with offers of Virgin Galactic.

Experts consider that by the moment of launching of commercial flights to the orbit, the figure will jump to half a million euro. It is not known if this sum will decline and when exactly it will go down. That’s why it makes sense to wait with hasty investments for those who wish to get into space or to contact an excellent service and implement a his or her childhood dream, get a sophisticated personalized gift and get a free link for the website promotion.